Client Image as Type
Type Experimental Typeface
Method Manual
Date April 2017



To explore type as image, image as type. To determine whether typographic elements are integrated or juxtaposed against imagery, or in contrast typography is selected and used in an illustrative manner.

My all time favourite band Smashing Pumpkins, inspired me to take a very literal approach to their name. I smashed actual pumpkins to the Smashing Pumpkins song ‘Ava Adore’. In addition, I carved the pumpkin into letters to represent the lyrics, baked them and queued the verse at the time of smashing.